Father's Day was founded in 1910 by Sonora Smart, a native of Spokane, Washington. She had heard about Mother's Day and decided that fathers needed a similar day of recognition. Father's Day became a local Spokane holiday, and was acknowledged in various other locales, but was not recognized nationally. In the 1930s, however, Ms. Smart was able to promote the holiday in association with the Father's Day Council, founded by the New York Associated Men's Wear Retailers to consolidate and systematize the commercial promotion of the holiday. Although people were initially skeptical, Father's Day caught on throughout the United States, thanks to the efforts of the New Yorkers.