Thursday, January 30, 2014

Sugar, Sugar

Location:   Brooklyn, New York
Year:   1957

Benjamin Eisenstadt of Brooklyn invents the single-serving sugar packet. When he pitches the untrademarked idea to a major sugar manufacturer, they steal it without paying Eisenstadt a penny. Eisenstadt retaliates by inventing and marketing Sweet 'N Low---in single-serving packets.

No comments:

Post a Comment